Scott Ramon Seguro Mescudi (born January 30, 1984), better known by his stage name Kid Cudi (pron.: /ˈkɪd ˈkʌdi/ kid kud-ee, often stylized KiD CuDi), is an American alternative hip hop recording artist, singer-songwriter, guitarist, record producer and actor from Cleveland, Ohio. He first gained major attention after the release of his debut mixtape A Kid Named Cudi (2008). In 2009, his single "Day 'n' Nite" reached the top five of the Billboard Hot 100 and Hot R&B/Hip-Hop Songs charts. "Day 'n' Nite" was included on his mixtape as well as his debut studio album Man on the Moon: The End of Day (2009), which was later certified Gold. In 2010 he released his second studio album Man on the Moon II: The Legend of Mr. Rager, preceded by the release of two singles "Erase Me" and "Mr. Rager".
In October 2010, Cudi announced that he would be forming a rock band, now internationally known as WZRD, with frequent collaborator and longtime friend Dot da Genius. Their self-titled debut album was released on February 28, 2012. Kid Cudi has sold over 4.6 million digital singles and has worked with Kanye West, Common, David Guetta and other artists signed to the GOOD Music label.
In 2009, Cudi along with record producers Patrick "Plain Pat" Reynolds and Emile Haynie launched their record label, Dream On, in partnership with Kanye West's GOOD Music and Universal Motown. On February 26, 2011, Cudi took to his Twitter account to announce that the label had been dissolved due to differences. In April 2011, while performing at New York City’s Roseland Ballroom Kid Cudi announced he was launching his own label: Wicked Awesome Records.