"The Now Now" is the sixth studio album by the British virtual band Gorillaz. The album was released on 29 June 2018 via Parlophone and Warner Bros. Records. Recording began during the North American leg of the Humanz Tour in late 2017. According to Gorillaz co-creator, Damon Albarn, the album was recorded quickly so that the band would have more material to play at future concerts. The album was first teased through a series of posters found at All Points East festival, and was officially announced two days later. The posters contained phrases and a link to a website, which displayed a short teaser containing a snippet of what would later be released as "Lake Zurich" and the release date. Albarn has described the album as "pretty much just me singing" and "very sort of in the world of" the fictional Gorillaz lead singer 2-D"The Now Now" is the sixth studio album by the British virtual band Gorillaz. The album was released on 29 June 2018 via Parlophone and Warner Bros. Records. Recording began during the North American leg of the Humanz Tour in late 2017. According to Gorillaz co-creator, Damon Albarn, the album was recorded quickly so that the band would have more material to play at future concerts. The album was first teased through a series of posters found at All Points East festival, and was officially announced two days later. The posters contained phrases and a link to a website, which displayed a short teaser containing a snippet of what would later be released as "Lake Zurich" and the release date. Albarn has described the album as "pretty much just me singing" and "very sort of in the world of" the fictional Gorillaz lead singer 2-Dfalse2022-10-18 21:47:26The Now Now5.820182018-06-292018-06-2941Alternative RockElectronicFunkNew WavePopRockSoul1113932303575c4373e06-464a-462e-a765-2aedfafd5bf8e21857d5-3256-4547-afb3-4b6ded592596593abbcc-0803-47ae-b0fc-e1f5666e9bbc/media/data/media5/Music/Gorillaz/The Now Now (2018)/folder.jpgGorillazAlbumArtistGorillazArtistGorillazGorillazGorillaz are an English virtual band formed in 1998 by musician Damon Albarn and artist Jamie Hewlett, from London, England. The band primarily consists of four animated members: 2-D (vocals, keyboards), Murdoc Niccals (bass guitar), Noodle (guitar, keyboards, vocals), and Russel Hobbs (drums). Their fictional universe is presented in music videos, interviews, comic strips and short cartoons. Gorillaz' music often features collaborations with a wide range of featured artists, with Albarn as the only permanent musical contributor.
With Gorillaz, Albarn departed from the distinct Britpop of his band Blur, exploring a variety of musical styles including hip hop, electronic music and world music through an "eccentrically postmodern" approach. The band's 2001 debut album Gorillaz, which featured dub, Latin and punk influences, went triple platinum in the UK and double platinum in Europe, with sales driven by the success of the album's lead single "Clint Eastwood". Their second studio album, Demon Days (2005), went six times platinum in the UK and double platinum in the US and spawned the successful lead single "Feel Good Inc.".The band's third album, Plastic Beach (2010), featured environmentalist themes, a synth-pop approach and an expanded roster of featured artists. Their fourth album, The Fall (2010), was recorded on the road during the Escape to Plastic Beach Tour and released on 25 December 2010. During 2015, Remi Kabaka Jr. became a music producer for the band after more than 10 years providing the voice of Russel and was credited as such alongside Albarn and Hewlett in the official 2019 documentary Gorillaz: Reject False Icons. The band's fifth album, Humanz, was released after a seven-year hiatus on 28 April 2017. Their sixth album, The Now Now (2018), featured stripped-down production and a greater musical focus on Albarn. Gorillaz' latest project is Song Machine, a music-based web series with episodes that consist of standalone singles and accompanying music videos featuring different guests each episode, resulting in their seventh album, Song Machine, Season One: Strange Timez (2020).
Gorillaz has presented itself live in a variety of different ways throughout the band's history, such as hiding the touring band from the audience's view in the early years of the project, projecting animated band members on stage via computer graphics and traditional live touring featuring a fully visible live band. The band have sold over 26 million records worldwide and are cited by Guinness World Records as the world's "Most Successful Virtual Band". They have won a Grammy Award, two MTV Video Music Awards, an NME Award and three MTV Europe Music Awards. They have also been nominated for 11 Brit Awards and won Best British Group at the 2018 Brit Awards.