I Say I Say I Say

I Say I Say I Say is the sixth studio album from synth pop duo Erasure, released in 1994 by Mute Records in the UK and Elektra Records in the U.S. The album was produced by Martyn Ware, who was a founding member of veteran synthpop groups The Human League and Heaven 17.
Upon its release it became Erasure's fifth consecutive album to hit no.1 in the UK, generating three Top 20 singles. In the U.S., I Say I Say I Say debuted and peaked at #18 on the Billboard 200, easily beating their previous highest chart placing. In Germany, the album climbed to #6.
Although Erasure always maintained popularity in the U.S. dance club community, with the rise of grunge rock Erasure's exposure on college radio, mainstream stations and MTV had become mostly non-existent by 1994. This made it even more of a surprise when the ballad "Always" gave them their third Top 20 hit on the Billboard Hot 100 in September.