If You're Reading This It's Too Late is the fourth mixtape by Canadian recording artist Drake. It was released through the iTunes Store without prior announcement on February 13, 2015 by OVO Sound, Aspire Music Group, Young Money Entertainment, Cash Money Records and Republic Records. It is considered his 4th studio album although Drake himself considers the project a mixtape.
If You're Reading This It's Too Late had positive reviews from Music critics for its perceived display of lyrical growth and stellar production. The mixtape debuted at number one on the U.S. Billboard 200 with three-day sales of 495,000 copies and 40,000 online streaming credits, and topped his native Canadian Albums Chart after moving 37,000 units upon the conclusion of the tracking week.
In July 2014, Drake announced that the name of his fourth studio album would be Views from the 6, however he had not yet begun to record it. In an interview in November 2014, Toronto Raptors basketball player DeMar DeRozan mentioned that Drake intends to release a mixtape in January 2015. In the morning of February 12, 2015, Drake released a short film titled Jungle. There were snippets of the songs "Know Yourself" and "Jungle" in the video hinting that Drake would be releasing new music.
In an interview with HipHopDX, DatPiff founder Kyle Reilly revealed that If You're Reading This It's Too Late was intended to be released for free download on DatPiff and hosted by DJ Drama until Cash Money Records intervened. Although recognized as a mixtape by OVO Sound, due to being released through iTunes, by copyright it is considered his fourth studio album for Cash Money records and as such, is acknowledged as an album by Cash Money. Simultaneously, Young Money recognizes it as Drake's second EP, while Republic has yet to acknowledge it as an official release under their label. Since mixtapes are usually free, some websites have labeled the release a "commercial mixtape," a mixtape given different format distinctions for-profit by separate labels. Later, Drake clarified that If You're Reading This It's Too Late is a mixtape.If You're Reading This It's Too Late is the fourth mixtape by Canadian recording artist Drake. It was released through the iTunes Store without prior announcement on February 13, 2015 by OVO Sound, Aspire Music Group, Young Money Entertainment, Cash Money Records and Republic Records. It is considered his 4th studio album although Drake himself considers the project a mixtape.
If You're Reading This It's Too Late had positive reviews from Music critics for its perceived display of lyrical growth and stellar production. The mixtape debuted at number one on the U.S. Billboard 200 with three-day sales of 495,000 copies and 40,000 online streaming credits, and topped his native Canadian Albums Chart after moving 37,000 units upon the conclusion of the tracking week.
In July 2014, Drake announced that the name of his fourth studio album would be Views from the 6, however he had not yet begun to record it. In an interview in November 2014, Toronto Raptors basketball player DeMar DeRozan mentioned that Drake intends to release a mixtape in January 2015. In the morning of February 12, 2015, Drake released a short film titled Jungle. There were snippets of the songs "Know Yourself" and "Jungle" in the video hinting that Drake would be releasing new music.
In an interview with HipHopDX, DatPiff founder Kyle Reilly revealed that If You're Reading This It's Too Late was intended to be released for free download on DatPiff and hosted by DJ Drama until Cash Money Records intervened. Although recognized as a mixtape by OVO Sound, due to being released through iTunes, by copyright it is considered his fourth studio album for Cash Money records and as such, is acknowledged as an album by Cash Money. Simultaneously, Young Money recognizes it as Drake's second EP, while Republic has yet to acknowledge it as an official release under their label. Since mixtapes are usually free, some websites have labeled the release a "commercial mixtape," a mixtape given different format distinctions for-profit by separate labels. Later, Drake clarified that If You're Reading This It's Too Late is a mixtape.false2022-10-22 09:53:05If You’re Reading This It’s Too Late520152015-04-212015-04-2179Contemporary R&BHip HopPop RapContemporary R&B;Hip Hop;Pop Rap111718223495188c00a95-159a-47e8-84e9-38fa22c6a8689fff2f8a-21e6-47de-a2b8-7f449929d43f68d79778-aceb-486c-88a7-0abb3665344b/config/metadata/library/23/23544f3cf9e34f0ad879f9b041ba24ac/folder.jpgDrakeAlbumArtist/config/metadata/People/D/Drake/folder.jpgDrakeArtist/config/metadata/People/D/Drake/folder.jpgDrakeDrake feat. Travi$ ScottDrakeAubrey Drake Graham (born October 24, 1986) is a Canadian rapper, singer-songwriter, and actor. An influential figure in modern popular music, Drake has been credited for popularizing singing and R&B sensibilities to hip hop. Gaining recognition by starring as Jimmy Brooks in the CTV teen drama series Degrassi: The Next Generation (2001–08), Drake pursued a career in music releasing his debut mixtape Room for Improvement in 2006; he subsequently released the mixtapes Comeback Season (2007) and So Far Gone (2009) before signing with Young Money Entertainment.Drake's first three albums, Thank Me Later (2010), Take Care (2011) and Nothing Was the Same (2013), were all critical successes and propelled him to the forefront of hip hop. A departure from his previous albums, Drake explored Caribbean dancehall on his fourth album, Views (2016). The album stood atop the Billboard 200 for 13 nonconsecutive weeks, making it the first album by a male solo artist to do so in over a decade, and featured the chart record-setting lead single "One Dance". In 2018, Drake released the double album Scorpion, which contained the Billboard Hot 100 number-one singles "God's Plan", "Nice for What", and "In My Feelings". Drake's widely anticipated sixth album, Certified Lover Boy (2021), achieved nine top 10 hits on the Hot 100, setting the record for most US top-ten hits from one album, with its lead single "Way 2 Sexy" reaching number one. Drake has also achieved critical success with the mixtapes If You're Reading This It's Too Late (2015), the Future-collaborated What a Time to Be Alive (2015), and More Life (2017).
As an entrepreneur, Drake founded the OVO Sound record label with longtime collaborator 40 in 2012. In 2013, Drake became the new "global ambassador" of the Toronto Raptors, joining the executive committee of the NBA franchise, while owning naming rights to its practice facility. In 2016, he began collaborating with American entrepreneur Brent Hocking on the bourbon whiskey Virginia Black; it eventually broke sale records in Canada. Drake is also a fashion designer, most notably a sub-label collaboration with Nike, alongside other business ventures, including entertainment production and a fragrance house. In 2018, Drake was reportedly responsible for 5 percent (CAD$440 million) of Toronto's CAD$8.8 billion annual tourism income.Among the world's best-selling music artists, with over 170 million records sold, Drake is ranked as the highest-certified digital singles artist in the United States by the RIAA. He has won four Grammy Awards, six American Music Awards, a record 34 Billboard Music Awards, two Brit Awards, and three Juno Awards. Drake has achieved 10 number-one hits on the Billboard Hot 100 and holds further Hot 100 records; he has the most top 10 singles (54), the most charted songs (258), the most simultaneously charted songs in one week (27), the most Hot 100 debuts in one week (22), and the most continuous time on the Hot 100 (431 weeks). He additionally has the most number-one singles on the R&B/Hip-Hop Airplay, Hot R&B/Hip-Hop Songs, Hot Rap Songs, and Rhythmic Airplay charts.