Dirt Femme

Dirt Femme is the fifth studio album by Swedish singer Tove Lo. It was independently released by her label Pretty Swede Records on 14 October 2022.
Background
Tove Lo released her fourth studio album, Sunshine Kitty, in September 2019. It received positive reviews from contemporary music critics and had a moderate commercial performance. In May of the following year, after touring across Europe and North and South America, the singer reissued the album with the subtitle Paw Prints Edition, including four additional songs and four remixes. Two years after Sunshine Kitty, Lo started teasing via social media the release of a fifth album; by September 2021, the record was "taking shape". Earlier that year, in April, fellow singer Charli XCX revealed she worked with Lo in "making the best music ever" in Palm Springs, California. The two previously collaborated on "Out of My Head", from XCX's 2017 mixtape Pop 2, as well as on the 2018 remix of "Bitches" from Lo's 2017 album Blue Lips.
In May 2022, Lo announced Pretty Swede Records, her own record label under artist development company Mtheory. Being independently released, Dirt Femme marks the first time Lo had complete creative control over an album's development process. Although she recognizes the importance of her former contract with the Universal Music Group, which was "crucial" for her to breakthrough worldwide, Lo "like to make these intricate stories that don't help the algorithm and maybe aren't the most commercial way to do pop releases and how you put out pop music". The album's making was compared by the singer to a "emotional bungee jump" because its development process was the first since her debut, Queen of the Clouds, to not happen in between touring. "This almost felt like I was back to starting completely new again", she accounted.
Promotion
Lo's first solo effort in almost two years and Dirt Femme's lead single, "How Long" was released on 26 January 2022 as part of the soundtrack from American television series Euphoria. The song was also featured on the fourth episode of the series' second season, "You Who Cannot See, Think of Those Who Can". An accompanying music video directed by Seattle filmmaking duo Kenten premiered on 10 February. Alongside the announcement of Pretty Swede Records' founding on 3 May 2022, Lo issued "No One Dies from Love" as the album's following single and the first material released under the newly-founded imprint. The song's music video premiered the same day and was directed by Brazilian duo Alaska Filmes, with whom Lo previously worked with on "Are U Gonna Tell Her?". That day, the singer also announced a concert tour, scheduled to start on 29 October and visit Europe and the United Kingdom. On 21 June 2022, Lo officially revealed the album's title to be Dirt Femme, as well as its track listing, artwork and release date of 14 October. The same day, she released the record's third single, "True Romance". The fourth single, "2 Die 4", was released on 27 July.