With former The Georgia Satellites guitarist Dan Baird in tow as a guitarist, Hoge began touring the American south. He independently released his first CD, Live At The Exit/In, a live set recorded at the Nashville club. His original sound drew much attention and, through constant touring, he was able to release his first studio album, Carousel.
Hoge caught the attention of Atlantic Records music executives and he was signed to a record deal in early 2002. Atlantic then re-released Carousel to a wider market. His 2003 major label debut, Blackbird On A Lonely Wire was a cleaner sounding effort; however, the album was poorly promoted by Atlantic. Eventually, Hoge asked for and received a release from his contract, re-obtaining the rights to Carousel.
The support of his fans has given Hoge the ability to tour incessantly, and self release a couple live albums (2004's Almost Alone: Live At Smith's Olde Bar' and 2005's During the Before and After), a politically charged album called The America EP (which included a cover of Bob Dylan's "The Times They Are A-Changin')", and a bluesy rock and roll sounding album, The Man Who Killed Love.
Over the years, Hoge has toured with many artists, including Shinedown, Needtobreathe, Marc Broussard, ZZ Top, The Cat Empire, Squeeze, Jason Isbell, Lisa Loeb and Edwin McCain. Bands that have opened for him include Steel Train, The Trews, The Elms, Rose Hill Drive, Needtobreathe, Moses Mayfield, The Alternate Routes, Aslyn, Katie Herzig, Missy Higgins, and The Civil Wars.
Hoge recorded the opening theme song, "You Make Me Happy," for the CBS sitcom Still Standing.
On February 20, 2007, he released a live album, Again Somewhere Tomorrow, from recordings made during the band's two-night stint at the Exit/In in Nashville, in September 2006.
The band's fourth studio album, Draw the Curtains, was released nationwide in October 2007 by Rykodisc Records. The album was initially released as a CD, with a limited edition 180-Gram Vinyl Record version which followed later.
Following a scooter accident in August 2008, the band went on hiatus for seven months while Hoge recuperated from his injuries. In April 2009, the band got together for a 3 week acoustic tour of venues in the Midwest, Southeast and East Coast, hitting cities including New York City, Chicago, Nashville and Atlanta. When the tour ended in late April, the band headed back into the studio to complete recording their next album (of which they had begun at the time of Hoge's accident). Ken Coomer and Charlie Brocco again produced, and the album, The Wreckage, was released on September 29, 2009.
Will Hoge performed a residency at 12th & Porter in Nashville, TN in June 2010. During these concerts, many of Hoge's friends, family, and former bandmates joined him on stage during the run of the four shows. These guests included former guitarists Dan Baird, Brian Layson, and Jason 'Slim' Gambill; former keyboard players Jefferson Crowe and John Lancaster; as well as Will's own father, who sang lead vocals on the final song of the concert series.
On August 29, 2009, Will and the band appeared and performed the single "Even If It Breaks Your Heart" on the CBS Early Show as the music guest.
Hoge opened for Needtobreathe on their spring 2010 tour. He also opened shows for Sugarland and Michelle Branch on select dates during their summer tour.
Hoge was part of a line-up, which included Keith Urban, Dierks Bentley, and Sheryl Crow, that performed on the nationally televised "Music City Keep On Playin'" flood relief program that aired on GAC on May 16, 2010. Hoge closed the show by performing his song "Washed By The Water."
Hoge opened for mainstream rock band Shinedown on their acoustic "Anything & Everything" tour in the fall of 2010.
In September of 2011, Hoge released his 7th studio album entiled 'Number Seven'. The album was his third release via Ryko. This time around, Hoge took over production duties for the entire album. The album's first single "When I Get My Wings" was released to radio in August of 2011. The official music video for the song was added into rotation on both VH1 and CMT. During this time, Hoge was invited to perform on three separate occasions at the Grand Ole Opry, with country legend Vince Gill playing guitar and singing background vocals on a couple songs during his first appearance (Gill is a guest artist on 'Seven' as well, as he and his wife, Amy Grant are fans of Hoge).
In a September 2012 blog post on his website, Hoge announced a number of changes. He left Rykodisc Records after releasing 3 albums with them. Longtime drummer Sigurdur 'Siggi' Birkis was released from the band. They have yet to hire a permanent replacement. He also announced in a Twitter post that Lady Antebellum was recording a cover of his song "Better Off Now" from his 2003 release "Blackbird On A Lonely Wire" which will be included on their next album.
In October 2012, Hoge announced, via Twitter, than he has signed a songwriting deal with BMG Nashville.